A web-based seminar, also known as a webinar, is a method for businesses to communicate a message to a big audience, without making guests spend time and money traveling to a brick-and-mortar location. Webinars may be used in a many different ways. From sales and marketing presentations to hosting online seminars, lectures and conference, businesses in each industry can gain from this dynamic method of communication.
In particular, webinars can be used to:
Attract business contacts – If a business is new to an industry, a webinar is a fantastic way to introduce the business and start establishing a brand name. The audience is able to put a face to a business name and interact with the speaker too. This boosts credibility and sets off a connection between presenters and attendees.
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Present business as a renowned authority in the industry – In an over saturated market, standing out from competitors is crucial. Webinars let a business build-up their image as specialists in their field and prove they are the “go-to” guys for industry related concerns.
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Promote a product, new or existing – Webinars are the best platform to sell as well as promote products like books and videos. At the close of the event, the audience may be ushered to to a purchase page or be supplied more information as to how they can get the product.
Maintain a close relationship with clients – With webinars making business more personal, a brand is able to use it to interact with its existing clients. Online meetings can be used for hosting client question and answer sessions, training sessions and updates on product releases.
Manage expenses- Webinars give businesses a chance way to save a lot of money on traditional conference or seminar expenses, like venue rentals, airfare, and so on.
Boost a business’ value – In the globalized economy these days, having a competitive edge over others in your industry can make all the difference. Video conferencing provides you a larger market reach and enables you to offer better support for remotely located employees, in time allowing you to take on and maintain top employees, which in turn permit you to serve your client base better and develop your business.
Build a profit source – Businesses can earn incomes by hosting webinars. If a business is talking about a hot industry-related topic, they can charge guests to attend or even offer recorded downloads for a price.
Obtain sales leads – Hosting an online webinar is a good chance for sales and marketing teams to collect leads. Upon sign-up, businesses can require attendees to register. The information to be gathered from the registration can then be submitted to the sales staff as warm leads to pursue.